The best present is of course your presence!
To get in the Christmas spirit, JetBlue is organizating a “Go Get Gifted” contest where five people will be entertainingly transformed into actual gifts to astonish their loved ones on Christmas Eve.
Departure on Dec. 24, the airline will fly the champs and a guest on a round-trip flight to a destination of their choice.
Once they arrives, JetBlue employees will conceal the person from head-to-toe in festive wrapping paper — complete with a bow — and convey them straight to the doorway of their loved ones for a holiday surprise.
To make things more exciting, people will have the ability to get inventive by choosing between three wrapping techniques, six festive wrapping paper designs, three bow placement choices, and “precious cargo” add-ons, including bubble wrap and a “fragile” sticker.
The airline is also asking people to clarify why they think they would be the “fly-est” present. The most creative answers will earn themselves the courtesy ride and delivery.
To promote the challenge, JetBlue released an amusing video on YouTube containing a family eating dinner on Christmas Eve.
Though the boy enclosed in gift-wrap obviously sits at the table and eats, the family makes it a point to “ignore” him, certifying that they won’t break their holiday tradition of opening gifts before Christmas morning.
Since the contest was publicized on Nov. 28, over 60,000 people have signed up for the fun holiday season amazement. After Dec. 12, the airline will no more be taking entries. Winners will be informed on Dec. 15.
Those interested in the contest (and likely being the next conversation topic at their Christmas dinner) can sign up here.
This is not the foremost time that JetBlue has run a creative publicity giveaway.
Of late, as part of their “JetBlue for Good Month,” the airline broadcasted its new initiative to promote traveling to do volunteer work (aka “voluntourism”) by flying a plane jam-packed with people to a anonymous destination — completely free of charge.
On November 27, the brand rented a flight of 50 people and their guests to the Dominican Republic, initially called “Destination Good,” where they partook in daily volunteer and service actions for three nights.
The volunteer labors concentrated on JetBlue For Good’s three main pillars: youth and education, community, and the environment.
And months prior, the airline ran a “Pie in the Sky” promotion, where they flew reliable New York pizza to selected Los Angeles locations. More than 300 pizza pies were distributed to California occupants over the course of three days in May.