Bowl Sunday to watch the fun and exciting TV spots — and also a football game.
The nation’s biggest companies shell out millions to craft hilarious, clever, touching and downright wild ads for the annual sporting event. Designed to make viewers laugh, cry or bond with one another, advertisers spare no expense to capture people’s hearts and minds.
As the popularity of the ads have grown over the years, the commercials don’t just debut during the big game, either! There are teasers for the commercials, as well as viral and social media campaigns that hype up expectations, which drop long before kickoff ever comes.
So, we’re rounding up all the Super Bowl LV commercials as they are released in real time — including pre-releases and teasers. Enjoy!
Michael B. Jordan Goes Shirtless as “Alexa’s Body”
For this big spot, Amazon asks the important question: what if the new Alexa lived inside a robot Michael B. Jordan? The steamy commercial — made to promote the new Alexa design — begins in an office boardroom as some tech designers for Amazon marvel at the device’s new round orb shape. “It’s just flawless,” one exec shares in awe as she smiles down on the sphere. “I mean, I literally couldn’t imagine a more beautiful vessel for Alexa to be inside.”
The exec trails off as she looks out the windows of the office building and sees Jordan’s face on a movie poster on the side of a bus — and suddenly drifts off into a fantasy about what it would be like to have an Alexa around the house that looked exactly like People’s Sexiest Man Alive. Meanwhile, her husband is less than thrilled by the ridiculously handsome Alexa-bot living in their home, seeing as his wife is enjoying looking at him a little too much.
How Klarna’s “Four Quarter-Sized Cowboys” Tamed the Wild West
This ad for Klarna features four pint-sized Maya Rudolphs singing Nancy Sinatra’s “These Boots Are Made for Walking” while riding miniature horses through an Wild West town. After watching it many, many times, it’s still unclear what this ad is about, or what Klarna is, is why this was their ad — but it’s absolutely amazing nonetheless. It appears to be an app where you can buy things in installments, and it could truly revolutionize shopping — maybe? The only thing that is certain is Hollywood needs to make a movie that follows these three mini-Mayas during their day-to-day lives on the fashionista frontier.
