The Democratic National Committee is taking its pro-Kamala Harris message to the skies above NFL stadiums.
On Sunday, Oct. 13, the DNC will unveil its first ad campaign during NFL games pegged to the presidential election. At the Raiders-Steelers game in Las Vegas, fans will see skywriting over the stadium. In Green Bay, Charlotte and Philadelphia, planes will fly banners over the crowds with messages.
“It’s NFL Sunday and fans across the battlegrounds are ready to sack Donald Trump’s Project 2025 playbook once and for all,” DNC deputy communications director Abhi Rahman says in a statement shared with PEOPLE.
The skywriting in Las Vegas — which is targeted toward both Nevadan Raiders fans and Pennsylvanian Steelers fans — will feature the message “Vote Kamala.”
The plane banners in Green Bay and Charlotte will read “Sack Trump’s Project 2025! Vote Kamala!” The Green Bay Packers are facing off against the Arizona Cardinals on Sunday, and the Carolina Panthers are facing off with the Atlanta Falcons, meaning all four of those teams represent critical swing states as well.
In Philadelphia, where the Eagles will be facing off with Ohio’s Cleveland Browns, the banner is slightly more targeted: “Go Birds! Sack Project 2025! Vote Kamala!”
Rahman says that through the sky-high messages, the DNC is aiming to meet “voters where they are.”
“Trump’s Project 2025 agenda is a dangerous plan to give him unprecedented power over our daily lives, to ban abortion nationwide, allow the government to monitor pregnancies, and give tax giveaways to his billionaire friends,” the statement reads. “That’s why the DNC is meeting voters where they are, with innovative skywriting and plane banners that have a simple message: the most important contest is still to come in November, and America is ready to sack Trump’s Project 2025 agenda, win the game, and cast their vote for Kamala Harris.”
Sunday marks 23 days until the Nov. 5 election, and the DNC is putting emphasis into the critical swing states that could decide the next president, which include Arizona, Georgia, Pennsylvania, Nevada, North Carolina and Wisconsin.
The New York Times’ recent polling averagesshow Harris and Trump within a point of one another in each state. With such narrow margins, experts have been wary of declaring a front-runner in the presidential race.
