Media personality Latasha Ngwube questions Ka3na’s claim BBNaija housemates ‘pioneered’ brand influencing

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Media personality, Latasha Ngwube has questioned a claim by Ka3na’s that Big Brother Naija housemates opened the eyes of Nollywood movie practitioners to the world of brand influencing.

Recall that the former Big Brother Naija housemate had said that movie producers and actors are now following the lead of reality stars by influencing for brands. HERE

Taking to her Instagram page to react to Ka3na’s post, Ms Ngwube wrote;

“The absence of “good holiday movies” in her opinion, is not proof that movie makers have turned to brand promotions and influencing,”

“Also, please can anybody confirm that BBN housemates created and pioneered “influencer money”?

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