Democrats are going all in on Taylor Swift’s support for Kamala Harris.
On Tuesday, Sept. 10, Swift, 34, officially endorsed Vice President Harris in the 2024 presidential race following the first debate between Harris and former president Donald Trump. Now, the Democratic National Committee is using the singer’s discography for witty campaign billboards that will be posted in New York City and Las Vegas, beginning on Friday, Sept. 13.
The Times Square digital billboard includes the phrase “We’re in our Kamala era,” a play on the title of Swift’s Eras Tour. It also features another image utilizing Swift’s hit song “…Ready for It,” from her 2017 Reputation album, with the phrase “A New Way Forward… Ready for It?”
The New York City ads will be placed 22 stories above the red steps in Times Square and feature a rotation of the two Swift-inspired images. (The placement of the NYC ads also seems to cheekily reference two of Swift’s hit songs “22” and “Red” from her 2012 album, Red.)
Taylor Swift-inspired billboard for Kamala Harris in Times Square.
Eugene Gologursky/Getty
There are also two ads for Las Vegas billboards. One is a photo of Harris, 59, with the text, “We’re in our Kamala era,” and another shows a picture of Trump, 78, that reads “Exhausted with this guy?”
The Las Vegas billboard will be on the Las Vegas strip in time for Trump’s upcoming rally on Sept. 13.
“As we drive the contrast between Vice President Harris’ New Way Forward and Donald Trump’s Project 2025 agenda, which would rip away reproductive rights and rig the economy against working families, we’re reminding voters that it is critical to speak now to dump Trump and enter our Kamala era by visiting IWillVote.com and doing their research on how, where, and when to vote in this election,” DNC communications director Rosemary Boeglin said in a statement.
Close up of the Taylor Swift-inspired billboard for Kamala Harris in Times Square.
Eugene Gologursky/Getty
The recent campaign efforts follow Swift’s Tuesday endorsement, shared in an Instagram post.
“If you haven’t already, now is a great time to do your research on the issues at hand and the stances these candidates take on the topics that matter to you the most,” the Grammy winner wrote. “As a voter, I make sure to watch and read everything I can about their proposed policies and plans for this country.”
Democratic National Committee
Swift then referenced the fake A.I. images that falsely showed her endorsing Trump, who shared them himself on Truth Social.
“It really conjured up my fears around AI, and the dangers of spreading misinformation,” Swift continued. “It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth.” Adding, “I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election.”
Taylor Swift and Kamala Harris.
Matt Winkelmeyer/Getty; SAUL LOEB/AFP via Getty
Swift signed her post as “Childless Cat Lady,” a reference to controversial 2021 comments made by Trump’s running mate, J.D. Vance.
After Swift’s post, more than 406,000 people used her link to register to vote, a spokesperson for the General Services Administration told Forbes.
