Beyonce’s new song is an anthem to support black-owned businesses, and proceeds will benefit these small shops and companies. It was inspired by the brutal murder of George Floyd and is all about resilience and empowerment.

Bey said, “Happy Juneteenth Weekend! I hope we continue to share joy and celebrate each other, even in the midst of struggle. Please continue to remember our beauty, strentgh and power,” adding, “BLACK PARADE celebrates you, your voice and your joy and will benefit Black-owned small businesses.”

Bey co-wrote the song with Jay … it was released the way a number of songs have been dropped over the last few years … without any prior notice.