Pamela Adie has criticized Simi and other celebrities who apologize for their homophobic behaviour or comments for selfish reasons.

The LGBTQ Rights advocate said it is shameful. She added that members of the LGBTQ community are not toys that celebrities can use to benefit from projects that are good for their image.

She wrote: “There seems to be a trend of people “apologizing” for homophobic behavior/comments just in time to benefit from participating in things or projects that are good for their image. It’s a shameful thing. So, I understand how some may see Simi’s apology as one of these tactics.

“The truth is that we’re sick of homophobes using proximity to the community to further their careers and relevance. We’re not toys. Our feelings are real and our lives matter. It needs to stop. I respect organizations that listen and take action; like Quazar.”

Her comment comes after Simi was accused of apologizing to members of the LGBTQ community for her homophobic comments just so that her husband Adekunle Gold can benefit from his feature in a queer magazine