It’s official: Prime Day 2020 is in its final hours.. The mega shopping event, held exclusively for Amazon Prime members, is usually held in July but, with the ongoing coronavirus pandemic, Prime Day was postponed. The company shared that this Prime Day, there would be deals coming to over one million items across all different categories, on top brands such as Adidas, Lacoste, Keurig, Rachael Ray, Under Armour, Lucky Brand, Apple, Samsung, Nintendo, Levi’s, Bose, Song, HP, Fitbit, Panasonic, Roborock, Toshiba, Sony, Coleman, Marvel, Ticwatch and more.

Prime Day 2020 started at midnight PST on Oct. 13. New this year is a deal where you can earn $10 for Prime Day by spending $10 with small businesses. Read more about Prime Day’s support of small businesses, and explore participating companies by region and category, here. You can also get additional savings by adding a debit card to your Prime account and shopping via the Amazon app.  

The sale extravaganza kicks off the year’s biggest shopping season with Black Friday, Cyber Monday and the subsequent winter holidays. Other retailers are already gearing up to compete. Notably, Walmart just launched its Amazon competitor, Walmart Plus, on Sept. 15.

Take up to 80% off a range of products like Tumi luggage, Adidas sneakers and apparel, Tory Burch handbags, Eddie Bauer coolers, Soludos shoes, Levi’s jeans, Skechers sneakers, Kate Spade handbags, American Apparel clothing, Frye bags and boots, Superga sneakers, Ugg boots, Alo Yoga leggings, electronics, home decor,women’s clothing, kids’ clothing, kitchen supplies, camping gear, travel gear, winter clothing, designer handbags, sweaters, winter coats, sleepwear, designer dresses, sandals, sneakers, boots, designer sunglasses, activewear, designer backpacks, men’s clothing, shoes, jewelry, loungewear, trendy tie dye items,  and Rebecca Minkoff handbags.

Check back for the latest news as ET Style lines up the best deals and deep discounts at Amazon Prime Day 2020.

When is Prime Day?
The annual two-day shopping event will start on Oct. 13 midnight PST and run until Oct. 14 midnight PST. 

Who can shop Prime Day deals?
The sales event is open to all Prime members. If you don’t have an Amazon Prime membership already, you can sign up here to become an Amazon Prime member. You can check out a list of “Just for Prime” Member deals here.

What types of Prime Day Deals can we expect?
Every year, the Prime Day sale is filled with discounts across a wide array of categories, including fashion, beauty, electronics, home and kitchen and from major brands such as Samsung, Toshiba, Cuisinart, Shark vacuums, Kate Spade New York, Tory Burch, Alo Yoga, Lacoste, Adidas, Under Armour, Nike, Honest Beauty, Revlon, Dyson, Apple and so many more. You can also save up to 50% on movies and other digital purchases and up to 40% on daily essentials by Amazon.

What about deals on Amazon devices?
Absolutely. The retailer will be offering discounts and deals on Amazon device products such as the Fire TV Stick, Amazon Echo, Fire Tablets, Echo Smart Speaker and Kindle e-readers. Expect to shop various lightning deal and daily Prime Day deal offerings, too. See below for a daily comprehensive list of these. 

What about other retailers?                                                                                                                                                Tons of other stores will be running sales timed to Prime Day. Target has already announced “Target Deal Days,” Walmart has announced its “Big Save” event, and we expect many other major retailers will follow suit