Bitcoin fever is back.

Bitcoin hit a new high in early January, reaching a price of nearly $42,000. On Friday morning, the price of the notoriously volatile cryptocurrency was about 32,500, according to CoinDesk.

Bitcoin becomes part of your identity
Bitcoin is ″more religion than solution to any problem,” billionaire Mark Cuban told Forbes in December.

In fact, bitcoin aficionados have their own jargon full of acronyms and phrases from “HODL” to “whale,” and (pre-Covid) bitcoin conferences would attract thousands of attendees. The crypto crow even has a preferred car to buy with their bitcoin: the Lambo (aka Lamborghini).

“The culture around bitcoin is part of the appeal,” says Finn Breton, professor of science and technology at the University of California Davis and author of “Digital Cash: The Unknown History of the Anarchists, Utopians, and Technologists Who Created Cryptocurrency.”